Sell your $300,000 home. Keep $15,000.
No Realtor. No 6% commission. We walk you through every step.
Pay once. Yours forever. No subscriptions, renewals, or expiring access.
First, your area
Set up your local plan.
Enter the home’s ZIP code. We will keep that area in view as you work through the steps.
One payment. Lifetime access.
Pay once. Yours forever.
lifetime access
No subscriptions. No renewals. No expiring access. Come back whenever you need the plan, tools, or guides.
- The full 13-step blueprint, in the right order
- Your ZIP-matched pro directory: real estate attorney, lender, title company, home inspector, insurance agent, and appraiser
- The Price It Right home-pricing tool
- Your seller listing page builder
- The “Take Photos Like a Pro” guide
- The “Where to List Your Home” guide
- The “Watch Out for Scammers” protection guide
- Affordable local fix-up pros and a hiring-safety guide
- A walk-away cash calculator and word-for-word negotiation scripts
- Document templates to use with your attorney
- Our no-kickbacks independence promise
All of this for $59 — instead of $15,000+ in commissions.
Test only. This button does not charge a card. No subscription, renewal, or expiration.
Prepare your listing
Take Photos Like a Pro
You do not need a fancy camera. Your phone can take strong listing photos when you set up each room and use the right angle.
Declutter first
Clear the counters. Hide family photos. Put away extra stuff. Less stuff makes every room look bigger.
Light is everything
Shoot in mid-morning. Turn every light on. Open every blind before you take the first photo.
Turn the phone sideways
Always shoot horizontal, also called landscape. Never shoot listing photos with the phone standing straight up.
Use the corner
Stand in a corner and hold the phone at chest height. This shows more of the room and makes it look its biggest.
Keep the phone level
Hold it straight. If the phone tilts up or down, walls lean and the room looks wrong.
Hide the distractions
Put toilet lids down. Hide trash cans. Move cars out of the driveway.
Take 25–40 photos
Give buyers the full story. Lead with your best photo: a clean, bright shot of the front of the house.
Give key rooms extra angles
Kitchens and bathrooms sell homes. Shoot each one from more than one corner.
Make small fixes on screen
Snapseed and Lightroom Mobile have free tools that can brighten and straighten a photo. Keep the color natural. Do not hide damage.
Empty rooms? Stage them on screen
Virtual staging adds furniture to a photo of an empty room. You can show the room’s potential without moving a thing.
Always label a photo “Virtually staged” everywhere you show it.
Your full value package
Everything you need, in one place.
Getting your home in front of buyers
Where to List Your Home
“I don’t have a Realtor—where does my listing actually go?” You have five good options.
Owner to Owner recommends these free platforms because they cost the seller nothing. We’d rather you keep your money than pay for exposure you can get free.
Pay once to get on the MLS · $100–$500
The MLS is the main home list used by real estate agents. You pay a broker one flat fee to add your home. It can then show on Zillow, Realtor.com, Redfin, and Trulia. You get wide reach without paying a full sales commission.
Zillow “For Sale By Owner”
List your home directly on Zillow yourself for free. When you create the listing, choose the “For sale by owner” listing type. That gives the home the FSBO badge, so buyers know they are dealing directly with the owner—not an agent.
Your Owner to Owner listing page
Build it with the listing tool. Add your photos, price, and details. Then download the page and send the file to buyers.
Yard sign with your phone number
Use a large number that drivers can read. Say “For Sale by Owner.” Let calls go to voicemail when you cannot answer safely.
Facebook Marketplace and Craigslist
Both are free and good for reaching local buyers.
Scammers watch home listings too.
Learn the warning signs before you answer a buyer or send money.
Protect your home and your money
Watch Out for Scammers
Most buyers are real. A scammer may rush you, copy a trusted name, or offer too much money. Slow down and check first.
Wire fraud is the big one.
A criminal may send a fake email that looks like it came from your title company or attorney. The email says the wire steps have changed.
NEVER wire money from emailed instructions. Call your attorney or title company at a number you already know. Read the wire details back to them before you send a dollar.
Overpayment scam
A “buyer” sends a check for more than the price. Then they ask you to send the extra money back. The check later bounces. Never refund an overpayment.
Fake buyers after your private details
Do not share bank details, Social Security numbers, or copies of your ID through a listing message.
Someone steals your listing
A scammer may copy your photos and offer your home for rent on Craigslist. Use your phone’s photo editor to add a small “For sale by owner” watermark. Search your own address now and then. Report any fake ad.
Pressure to move fast
Walk away from anyone who pushes you to sign fast, skip your attorney, or send money before you can check the facts.
For homeowners and flippers
Find affordable help near the home.
Search by ZIP for lawn care, landscaping, cleaning, and handyman help. Call more than one pro. Compare the work and the price.
Protect yourself before you hire.
Owner to Owner does not vet contractors. We warn. You decide.
Search by ZIP
Enter the ZIP where the work will happen.
Fresh Start Home Cleaning
Move-out cleaning · Deep cleaning
(202) 555-0191Good Ground Lawn Care
Mowing · Cleanup · Mulch
(202) 555-0192Ready Yard Landscaping
Planting · Trimming · Curb appeal
(202) 555-0193Right First Handyman
Small repairs · Paint touch-ups · Fixtures
(202) 555-0194For service pros
Post your flyer.
Add clear prices and the ZIP codes you cover. Your flyer will appear on this board during this open session.
Read this before you hire
Five rules for hiring help.
Do not pay a large deposit up front.
A small deposit may be normal. A large cash demand before work starts is a reason to stop.
Get the full price in writing.
The paper should list the work, materials, total price, payment dates, and finish date.
Check license and insurance.
Ask for proof. Then check it with your state or local licensing office and the insurance company.
Walk away from “leftover materials.”
Do not hire a door-knocker who says they have leftover asphalt, roofing, or other materials and can do the job today for cash.
Compare before you choose.
Get two or three written prices. Check recent references. Do not let anyone rush you.
We warn. You decide.
Owner to Owner does not vet, approve, guarantee, or employ contractors on the Affordable Pros board. A flyer is an ad, not our recommendation. Check every pro yourself before work starts.
What Do I Walk Away With?
See the cash left after the sale.
Enter the sale price and what you still owe on the mortgage. We will subtract a simple closing-cost estimate.
Negotiation scripts
Read it straight from your phone.
Stay calm. Be clear. Do not agree to a change until it is put in writing.
When the offer is too low
“Thank you for the offer. I cannot accept that price. Based on the home and nearby sales, I can move forward at $______. If that works for you, please send the updated offer in writing.”
When the inspection finds a problem
“I understand the inspection found ______. Please send the report and your request in writing. I will review it with my attorney. I am open to a fair solution, but I am not agreeing to repairs or a credit on this call.”
When a buyer’s agent asks for commission
“I am selling without a listing agent, and my price does not include a buyer-agent commission. If your buyer wants me to pay one, put the amount in the written offer. I will judge the full offer, including that cost.”
When a buyer asks for repairs
“Please list the repairs you want and the reason for each one in writing. I will review the list. I may agree to a repair, offer a credit, adjust the price, or keep the deal as written.”
Do not make side deals by text or phone.
Have your attorney put any agreed change into the purchase agreement before either side acts on it.
Buying without an agent
You found the home. Now protect yourself.
You can buy a home you found on Zillow without hiring a buyer’s agent. But the seller’s listing agent is not your agent.
The listing agent works for the seller.
The law says their loyalty is to the seller. That stays true even when they are friendly and helpful.
Do not sign on the spot.
Do not sign a paper that hires the seller’s agent to work for you. Have your own real estate attorney read every paper first.
No buyer commission can mean leverage.
If the seller is not paying a buyer-side commission, the deal may cost them less. Ask whether the price can reflect that savings.
Run the same safety steps.
Use your own attorney. Get the inspection. Order the title search. Keep the financing and appraisal protections in writing.
Your attorney is your guardrail.
The listing agent can explain the seller’s paperwork. Your own attorney tells you what it means for you.
Build your page
Show buyers the home.
Fill in the facts. Add your strongest photos. We will make a clean listing page you can download and send.
123 Sample Lane, Richmond, VA 23220
Bright rooms, a fenced backyard, and a kitchen ready for everyday life. This is sample copy so you can see the finished page.
Jordan Seller · (555) 555-0100 · seller@example.com
Seller pricing tool
What could your home sell for?
SAMPLE DATA · live market data connects here
These three sample homes sold near the same price. Start near the middle if your home is in similar shape. Move lower if it needs work. Move higher only when the size, updates, or lot clearly earn it.
Do not price from this sample.
Real pricing needs current nearby sales, the home’s condition, and a local review. This page is wired to show where live market data goes.
Deal paperwork
Start with the right document.
Open a sample. Fill in the deal facts with your attorney. State rules are different, so your attorney must finish every form.
Purchase agreement
Price, dates, protections, costs, and signatures.
Seller property disclosure
Known problems with the home and property.
Lead-paint disclosure
For homes built before 1978.
Earnest money receipt
Who received the deposit and where it is held.
Purchase Agreement
Titles & liens
Protect the house from someone else’s debt.
A lien means someone has a legal claim on the house for money owed. If you buy a house with a lien on it, the debt can become your problem. Read this twice.
DO
- Order a title search on every deal. No exceptions.
- Make the seller pay off every lien before or at closing.
- Get title insurance. It protects you if something was missed.
- Check taxes, contractor liens, HOA liens, and court judgments.
DON’T
- Take anyone’s word that the title is clean. Not even family.
- Skip the search because you trust the seller.
- Close if a lien is not resolved.
- Hand over money before the title comes back clear.
Our promise
We work for you.
Owner to Owner is not in partnership with any loan officer, lawyer, or title company.